Steps to Choosing an SEO in Dayton.

1. Do your research! Check out their rankings on a number of terms that you think they should be on page 1 for. Don’t hire an SEO in Dayton who doesn’t have proof of their abilities. (Case Study: Google “final expense” WITHOUT quotes, as in Broad Match – and see if you can find the site: SellFinalExpense.com – Notice there are About 7,070,000 results. Ranking top 5 out of 7 million ain’t so bad.
2. Find a SEO in Dayton that has other talents. Sometimes you can save a lot of money if you find an SEO that also does web design, and mobile marketing. We have packages that cover all desired services, and have some extremely affordable bundle packs.
3. Find out about their Social Media Reach and Influence. Social Media is a new ranking factor for google as of 2011, a tweet from a high authority blogger with 10k+ followers carries a lot of weight since the Google panda update! How many followers does your SEO have? Check me out @patrickcurl (hint: it’s over 12k!)

Now, I know what you’re thinking. WOW Patrick, you sure do know how to TOOT your own horn Patrick! But the fact is I’m not doing this to brag. I’m not doing this to be prideful, or arrogant. In fact I’m often a timid chap. I am putting this out there so that YOU don’t make the mistake and get swindled by an SEO newbie, or thief.

The Final Word on Choosing an SEO in Dayton Ohio:

The fact is that there are many scammers online ESPECIALLY when it comes to Internet Marketing. Know your facts, and be safe when choosing an SEO in Dayton!

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When writing a blog post, or a static web page seo rankings should always be a part of your thought process. To rank well for a specific keyword your post must be dedicated to that keyword, but in order to be worth anything it also must be readable.

Far too often do I see web pages that rank well for the respective keywords but are obviously written by someone who is not a native English speaker. No offense, to those from other countries but sometimes its really hard to read some of these pages, and what is the point of high seo rankings when each person clicking on the page leaves almost as fast as they arrive.

To be successful at seo copywriting you must write for human eyes and computer algorithms. You must meet somewhere in the middle to be a true master at this art.

Here are 5 small guidelines that will help you gain higher seo rankings:

#1 – Keyword Density

Keyword density is often spouted as being extremely important, but it can also be deadly. Google can tell when people blatantly stick keywords in their posts that are there for the sake of keyword density. This is a practice called keyword stuffing. There’s actually a wordpress plugin that helps you to do this – it will automatically tell you ways to make your posts more keyword dense, and it will also auto-add underline, bold, and italic attributes to your keyword and give you a keyword density grade.

My recommendation though is to not max out the grade, for instance it recommends having your keyword in an h1, h2, and h3 tags, and having it underlined, bolded, and italicized, and also having it in the first line, and last line, of your blog post. This is overkill, and it will give your post a red flag when the google-bot hits your site.

I believe that inflated keyword density itself is one of the reasons that many legitimate business sites got hit hard by google’s panda update recently.

Oddly one of my sites actually had higher pagerank after the update, and it has been a little dead for the past few months as I have been working on other projects.

Bottom Link: Keyword Density is super important but also super deadly. The plugin to use to get your keyword density rank per post is called SEOpressor it isn’t free but I highly recommend getting the unlimited version if you manage more than one site as you can use it on all your sites.

#2 – Make it Unique and Fresh..

Rehashed content from E-zine directories, or article spinning will not elicit repeat visits. Give your visitors something fresh and new and they may end up becoming customers. Fresh content is also important for getting Google to push you up higher in the page rank. Google’s goal is to deliver the freshest content available to its users, and if your content is stale then it won’t rank very high. It’s as simple as that!

#3 – Laser-target your desired readers.

I have done work for an insurance firm that sells final expense insurance. The main focus of the web site isn’t to bring in new final expense customers, but instead recruit agents to sell their line of products. They rank very well for the term final expense, but have not taken into account terms that an actual final expense agent might be looking for.

A final expense sales agent is going to be more interested in final expense leads, or final expense telesales tips, or final expense phone scripts, etc.. They want marketing tips on how to make more sales because getting and closing sales is how they make money. As you can see in this scenario in order to get Agent / Broker leads we must laser-target the search terms that we try to rank for.

It is also important to find and discover little known keywords that you do rank for that might be not as relevant as it can sometimes become profitable. I once wrote a blog post about the “hummingbird sex position” simply because it was trending on google trends. This was a small experiment of mine, and that keyword term has actually earned me about $50 or so for one blog post in affiliate commissions. I simply put up a clickbank advertisement about 6 months after writing the blog post because I saw in my stats that the blog post was getting some high amounts of traffic from google.

#4 – Don’t Stray From the Topic at Hand

While a blog is definitely a good place to share ideas, thoughts, and rants – it is also important to keep ALL blog posts related and on topic. Going off topic will only result in lower seo rankings.

I actually went through and deleted over 150 blog posts that did not relate to my main keywords in order to more narrowly focus my blog in order to gain new customers for my web design, seo, and social media marketing business.

The bottom line is if it isn’t relative, then it’s probably not important enough to post to your blog, share it on facebook or twitter instead.

#5 – Be Credible.

It is important when running a website that you appear to be a credible source. Visitors to your site need to know that they can trust the information that you provide to them. It is extremely important to build a rapport with your visitors if you are hoping to convert them into customers, leads, or newsletter subscribers.

Bottom line on Seo Rankings :

Provide top notch quality articles with the end user in mind, making sure that the information is easily readable, and highly focused on your niche, and accurate and credible, and if you can comfortable fit in some extra occurences of your keyword it is highly recommended.

I suggest that you try to get a SEOPressor keyword score of between 60% and 80% no more, no less. Higher than that and you risk being flagged by google, and anything less and you won’t have a high enough keyword density to rank for the keyword that you are targeting.

Bonus: All Customers of PixelGremlins.com receive SEOPressor as I have the unlimited version and can put it on as many blogs as I manage, and I consider it an essential tool for high seo rankings.

First off, I love helping restaurants and entertainment businesses and venues. These are always the funnest because you can plan events, hold really cool specials, and they are SUPER easy to get a ton of foot traffic too.

Some businesses I’d love to help with their Dayton SEO include:

1. Tacqueria Mixteca - (My favorite Mexican Food place in Dayton)
2. Chicago Gyros and Dogs (Best GYROs AND Dogs outside of Chicago)
3. Cassano’s, Joe’s Pizzeria, or Dewey’s — tied for my favorite Pizzeria’s depending on the mood. If I want crunchy and salty I go w/ Cassano’s, Joe’s for loads of toppings, and Dewey’s for a more Mediterranean pizza.
4. Milano’s / Submarine House – two great local sub shops with awesome offerings.
5. Linh’s Vietnemese/Chinese Restaurant – the best chinese/vietnemise restaurant in the area hand’s down. My wife loves the Vietnemese soups, I love the General Tso’s chicken! The ginger/jasmine rice is awesome too!
6. JD’s Frozen Custard – Hand’s down best ice cream, in the area, yes even better than Young’s Dairy, but I’m a BIG frozen custard fan.
7. Young’s Dairy – Okay, I like JD’s ice cream a little better, but I love the cheese curd’s here, and they have very good choices in ice cream, and can’t go wrong with their fresh made-on-the-farm goodness!

I love to do creative marketing, and find ways to ‘get social’ around events, and activities, and encourage user support. There’s a lot of opportunities out there for these companies to REALLY standout, that they might not be taking and I think they really could grow much larger, much faster with a good marketing team around them.

This is my 3 year old blog. I didn’t design the theme, but wrote 95% of the content, and have been able to build a PR3 blog with 13000+ backlinks. This blog has been a huge learning point for me in the world of SEO and Social Media Marketing. It is where I learned to blog, learned to deploy WordPress sites, and how to customize them. It is the beginning of my web design business and career.

Image via CrunchBase

Chris @ the SEO Rockstars podcast talked to SEO link building expert Eric Ward, who Chris calls the godfather of linking, regarding building links in a post Google Panda web.

Eric goes way back to 1994 when he was on an internet marketing email list, where he met Jeff Bezos, who went on to form a small little startup you might have heard of called Amazon Books. There’s a reason they call him the grandfather, godfather, and moses of SEO link building,

White-Hat SEO Link Building Worth more than Blackhat Link Building

In this podcast he talks about how using white-hat SEO linking strategies is way more preferable than blackhat SEO link building because what works one month could get you sandboxed the next. Ethical SEO link building will get you permanently ranked in the search engines, where blackhat SEO link building is only a temporary fix.

Eric further goes on to say how Google Panda had a lot of winners and losers, some people’s SEO rankings improved but a lot of people who get the most attention are the ones who dropped, which has caused a sort of panic in the industry, even among clients who’s websites haven’t dropped at all, they still worry that there might have been negative repercussions affecting them. It’s almost like they’re SEO hypochondriacs.

Furthermore, Eric states that the Google Panda update isn’t a google algorithmic update, but a whole new change in the way that google gathers and more importantly filters results. Eric says that he’s on the side of the search engines simply because he wants to find stuff faster and easier via Google and other search engines, and when Google shows higher quality content over lower quality, then everybody wins. Of course what this means is that obviously to get ranked, and stay ranked people are going to have to write quality content over SEO-stuffed content. SEOs are going to have to change the focus of their SEO link building campaigns and be more certain about which incoming links are good and which ones aren’t.

He also mentions that this update was built to go after and cleanse the web of crappy sites and pages that make the web an ugly place. Bottom line: It’s not a new algorithm, but a way to filter the results for quality.

The podcast also relates how Google is attacking link farms by de-valuing links from sites that are panda-slapped. Which basically means if a site that has a low-value as determined by the Google Panda update, links to your site, that it will actually tell the Panda to give your site less authority. The idea is that all the ‘friends’ of a search engine spammer are Google’s enemy, or are possibly shady sites.

Bottom line on SEO Link Building.

The morale of the episode is simply this: Whitehat SEO link building makes more sense over the long run, and is safer than blackhat link building. Which is kind of a given, but it’s a really good listen from an SEO great. You can also read more about Eric Ward on his website where he has many programs to help find ethical SEO link building opportunities.

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