Search Engine Optimization
Search Engine Optimization (SEO) is basically any act focused on increasing the ranking of pages in the search engines. It is the effort to improve “organic rankings” also known as “natural rankings”, the goal spreads to all search engines, but most importantly the big three, which are: Google, Yahoo, and Bing.
The higher your site is on the page, and the more frequently your site appears on the search results pages (serps), the more traffic and visitors you will receive from the search engines. More visitors means more sales, more leads, increased brand awareness, and even more return customers – as it builds credibility with existing customers.
Search Engine rankings are about trust. People trust that when they search Google, they are going to easily find the most relevant results for their search query. The CEO of Pixel Gremlins has been optimizing websites for the past 8 years. He has shared many tips on marketing on his metablog: “There’s a Blog In My Soup”.
View our Example SEO Rankings to see what we are capable of.
Our SEO results showcase our abilities, and our goal which is to get all of our clients to the top spot on Google, and all the other major search engines.
We are so sure of our abilities that we offer the following SEO guarantee:
We are a holistic SEO agency that utilizes every opportunity possible to gather leads and sales. We believe in optimizing your search engine presence, but also making sure that people who do visit convert. Conversions are money, and they are track-able.
So, What is Involved in the SEO Process?
Step 1 – Business Goals, Research, and Analytics.
In this stage we’re going to gather as much information about your current online strategy. Your products, your marketing plan and goals. In this stage our goal is to find out what we can do for you that will be a tangible, track-able goal. We need to have a goal, so that we can create action steps to accomplish that goal. In doing this we can plan the best SEO strategy for your particular needs.
It is important for us to gather SEO benchmarks and analyze current trends in your market to define solid, strategic, and realistic goals for our SEO campaign.
Step 2 – Theme and Keyword Analysis.
Next, we will take a holistic view of your website, and it’s linking structure. We will diagnose major opportunities to improve internal linking. Ways to add keyword density internally, and optimize your site for the right keywords for your market. We will also analyze your closest competitors to see what they are doing that we can use to rise above their rankings.
Step 3: Website Structure, and SEO Silo.
Many SEO companies fail to create a good flowing website architecture. A lot of websites are designed using flat structures, these make it hard for the search engines to give you the ranking you deserve, and choose which overall theme your site belongs in. By having a strong blueprint for your site, you can help build authority for your topic. The more honed in on a specific niche the better.
Sites organized via an SEO linking silo take Google by the hand and explicitly give it an exclusive tour of your site. An SEO silo is a method of creating a hierarchy of pages, see the diagram below:
As you can see from the diagram the link silo basically organizes content by topics which shows Google, Bing, Yahoo, and other search engines that your site is very targeted on a specific niche, and not too broad. Being strongly focused on your site is hugely important to higher SEO rankings.